Samit Sarkar reports about the impending closure on Polygon:

“Unfortunately, the highly competitive Pay TV industry, with expensive content and network deals, has been slower to change than we expected,” said John Kodera, deputy president of Sony Interactive Entertainment, in a statement on the PlayStation Blog. “Because of this, we have decided to remain focused on our core gaming business.”

That’s too bad, but not at all surprising.

I never understood why someone would want to watch TV on their PlayStation. For me, at least, gaming and TV don’t mix at all. I feel a huge mode switch between interactive and non-interactive entertainment. It wouldn’t occur to me to want to do anything other than game on a gaming console.

Also, to me at least, Sony is not a brand I strongly identify with and want to align with additional areas of my life. I do like my Sony headphones, and did have a Playstation Portable long ago, but Sony has never been, in my opinion, a warm and appealing brand.