Wow. Apple’s “December surprise” actually happened:

By moving into the premium headphones space, Apple will directly compete with brands like Bose, Sony, Sennheiser, AKG, Bowers and Wilkins, and others that have years of experience and a long list of products between them. Apple is going higher than just about all of them on price, but the company is riding the momentum of the AirPods and AirPods Pro, which have dominated the true wireless earbuds market.

I shouldn’t be surprised that Apple’s headphones cost more than any in my collection—and I have some pretty impressive headphones.

The headband design looks a little odd at the top. I hope the engineers sacrificed looks for comfort there.

And it’s a shame they charge via Lightning