Watch this video: “Hurt” by Johnny Cash. I dare you.

Everything about Cash’s performance is powerful. Honestly, though, the music video’s imagery is perfectly attuned to the music and to the singer. Director Mark Romanek and his small team who made the video were working at the top of the game.

(I didn’t just learn about this song or video. On Friday, I watched a short documentary about music producer Rick Rubin that reminded me of it.)